EA exec claims company doesn’t want to ‘nickel-and-dime players’ with microtransactions

EA's CFO has declared that the company has no intent of nickel-and-diming gamers. So what, exactly, have they been doing for the past 6-7 years?

from ExtremeTech http://www.extremetech.com/gaming/218302-unintentional-hilarity-ea-executive-claims-company-doesnt-want-to-nickel-and-dime-players-with-microtransactions