Blizzard is handing out free copies of WoW to people who see the film in participating theaters. Are we seeing a new era in video game / Hollywood collaboration -- preferably one that doesn't depend on terrible licensed content and lousy gameplay?
from ExtremeTechExtremeTech http://www.extremetech.com/gaming/228593-blizzard-will-give-anyone-who-sees-the-world-of-warcraft-movie-a-free-month-in-wow
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